Fort Wayne, Indiana For immediate release: Central States Beauty Supply, one of Indiana’s oldest and most respected professional beauty supply houses, has launched SUNLIGHTS Balayage Lightener & THE BALAY BOX in its territory to coincide with the company’s 70th anniversary. Founded in February 1945 by Robb & Rick Bruns’ grandfather, Dean Arnold, Central States has been in continuous operation serving Indiana and parts of Michigan & Ohio for three generations.
Balayage, also known as ‘hair painting’, is sweeping the nation, and the movement is being led by SUNLIGHTS Balayage, the country’s premier balayage company. Leading the charge is celebrity stylist, top educator & salon owner Candy Shaw, SUNLIGHTS’ inventor. Daughter of world champion competition hairstylist Jamison Shaw, Candy’s company SUNLIGHTS, like Central States, is a third-generation family-owned and operated business. The two companies share very similar values.
“Balayage will take the place of foil highlights, the same way foil highlighting took the place of pulling hair through a cap” says Shaw. “The way cell phones replaced land lines, it’s inevitable!" “Balayage is faster, more profitable, ‘Greener’ & more fun than conventional foil highlighting. But more importantly, the results are natural-looking sun-kissed hair which is exactly what every woman wants today!" Candy adds.
“We’re thrilled to align ourselves with SUNLIGHTS & THE BALAY BOX, a revolutionary ‘balayage class in a box’," says Robb Bruns, Central States’ President. “SUNLIGHTS and the ‘Balayage Revolution’ it’s ushering in is one of the most exciting things to happen in our industry in a long time. Our launch went so well we had to re-order additional inventory within just two days! We’ve also had to move our upcoming SUNLIGHTS educational event to a larger facility after only two days of ticket sales the event has been so well received!" “We’re very excited about all of this, we see a really ‘bright’ future together for SUNLIGHTS and Central States" says Bruns.
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