For Immediate Release, Los Angeles, California. Balayage is ‘sweeping’ the nation, and SUNLIGHTS Professionnel Balayage Lightener™, the nation’s premiere balayage company, proved just that at PBA’s season opening 2015 International Salon & Spa Expo in Long Beach California on January 24-26. With literally hundreds of stylists mobbing the SUNLIGHTS booth all weekend to witness the live balayage demonstrations, SUNLIGHTS completely SOLD OUT of all inventory by mid-day on the last day of the show. Show goers bought nearly 200 BALAY BOXES®, the now famous ‘balayage class in a box’ containing everything a stylist needs to learn how to and do balayage. THE BALAY BOX is the ‘brain child’ of celebrity stylist, salon owner and educator Candy Shaw. Relegated to taking orders for the remainder of the show after its inventory sold out, SUNLIGHTS filled an additional 200 orders from its east coast warehouse upon returning home from the show. “The Long Beach show was a huge success for us!” said Candy Shaw, “California is undoubtedly a great market for SUNLIGHTS.”
Since the beginning of 2015, SUNLIGHTS has secured distribution in over 30 states and the District of Columbia and is actively talking to other first tier distributors in the remaining states. We hope to have our nation wide distribution network in place by the end of February. “We’re very excited about the fantastic group of SUNLIGHTS distributors we’re putting into place” says Shaw. “They’re clearly the nation’s top independent distributors and several are third generation family businesses like SUNLIGHTS.”
The SUNLIGHTS booth was so swamped that our California and Las Vegas distributor had to come back three times just to meet Candy and discuss some of the details of our upcoming launch. “We were very pleased to make the acquaintance of Karl & Teresa Sweis and Glen Pacek of Sweis, Inc. and are extremely excited about our March 30 southern California launch. Sweis is one of the country’s top distributors and California and Nevada are great markets for SUNLIGHTS. We couldn’t be more pleased about forging this alliance” says Shaw.
For more information about SUNLIGHTS & THE BALAY BOX please contact firstname.lastname@example.org.