For Immediate Release, Las Vegas, Nevada: THE BALAY BOX®, “A Complete Balayage Class in a Box,” the brainchild of celebrity stylist and educator Candy Shaw, the creator of SUNLIGHTS® Professionnel Balayage Lightener, is a finalist in the 2015 CITY Awards competition. The “Cosmetic Innovator of the Year (CITY)” Awards recognize product innovation and packaging design as well as unique advertising concepts in the cosmetic industry in fourteen different categories including make-up, skin care, bath & body and, of course, hair care. This year marks the 42nd annual gathering of the “Independent Cosmetic Manufacturers and Distributors (ICMAD)”, a prominent cosmetic industry trade association and the event’s sponsor. The Award Ceremony announcing this year’s winners will be held on July 13 at Mandalay Bay in Las Vegas in conjunction with Cosmoprof’s annual international beauty convention.
Since its launch just over a year ago, SUNLIGHTS & THE BALAY BOX have taken North America by storm. In just over 90 days, SUNLIGHTS gained distribution with “A” list distributors in 43 U.S. states and 4 Canadian Provinces, and it looks as though it will complete its North American distribution network by mid-summer. SUNLIGHTS is also in discussions with several of the world’s leading manufacturers reps about taking its products into as many as 120 countries by years end.
Candy Shaw, known to her friends as “The Balay Lama®”, along with her family, will be attending the gala on SUNLIGHTS’ behalf. The guest speakers for the evening include industry icons Harlan Kirschner, CEO of The Kirschner Group, Beth Minardi and George Schaeffer, founder of OPI. This year’s competition is stiff, along with Candy, Jennifer Aniston is also a finalist in the hair care category.
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You can visit SUNLIGHTS Balayage & THE BALAY BOX at booth #5244 in the Professional Beauty Pavilion at Cosmoprof July 12th -14th.