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Wednesday, December 13 2017
Candy Shaw Named Atlanta's Small Business Person of the Year!

Celebrity hairstylist Candy Shaw, the CEO and founder of Sunlights Balayage, the makers and purveyors of the world’s leading balayage products and education, has been named Atlanta’s ‘Small Business Person of the Year’ by the Atlanta Business Chronicle and Metro Atlanta Chamber of Commerce, at an awards ceremony held at the Georgia Aquarium. Shaw won in the ‘Emerging Entrepreneur’ category for businesses between the ages of 3-7 for her 2014 garage start-up. Wells Fargo’s Regional President, Mike Donnelly, presented Candy with the prestigious award at the 31st Annual Awards celebration.

Of the eighteen honorees, seventeen attended college. Half went to graduate school (predominately receiving MBAs). And about a quarter hold Doctorate degrees. 

In her acceptance speech Candy observed: “I never went to college. I never even went to beauty school. I succeeded based on the shear will and determination to survive. I created Sunlights to help stylists, who are predominately women (85% in N.A.), ‘earn a better living and live a better life.’ I also wanted to decrease the environmental impact that hairdressing has on the planet, by making Sunlights a much ‘greener,’ more sustainable method of highlighting hair.”

Industry notables contacted by the Atlanta Business Chronicle had this to say about Candy: 

Candy Shaw is a wonderful businesswoman. The hardest working person I know, her product is one of the fastest growing in the industry. I’ve known Candy for almost 10 years, and am always amazed by her enthusiasm, her work ethic but most of all – her willingness to share and help others. She is truly ‘the face of our industry’ – and highlights all that is good about the salon community.

Steve Reiss
Publisher, Modern Salon Media

I have known Candy for over 25 years. Some would consider us competitors, but that never mattered. Candy is genuine and truly engaged, no matter who is standing in front of her. She is inclusive in a world that often times forces people to be exclusive. Does Candy have one of the best products and businesses around? Probably, but I wouldn’t know much about that. What I do know is that Candy, the person/friend/wife/business woman and human being brings a lot of hope and joy to me personally, as well as to the masses. 

Winn Claybaugh
Dean & Cofounder of Paul Mitchell Schools, Author, BE NICE (OR ELSE!)

For additional images, please contact:

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Wednesday, November 15 2017
The Balay Box® 2.0 is HERE!

Celebrity hairstylist Candy Shaw—recently named North America’s ‘Educator of the Year’ and Sunlights Balayage--the maker and purveyor of the world’s leading balayage products and education, have launched THE BALAY BOX 2.0, ushering in ‘The Next Generation of Balayage Education!’™

The Original BALAY BOX®, the ‘complete balayage class in a box’ containing everything a stylist needs to learn and do balayage, first launched in 2014, has been geniusly followed up with the release of the all new THE BALAY BOX 2.0, the balayage kit designed EXCLUSIVELY for the advanced balayage artist. 

“Balayage is NOT just for blondes anymore!” says Shaw, who is widely regarded as the world’s foremost authority on balayage education. “Balayage is faster, more profitable, ‘greener’ and more fun than traditional foil highlighting. The BALAY BOX 2.0 significantly broadens the spectrum of haircoloring techniques that with proper instruction can be accomplished with balayage” says Candy. In addition to state-of-the-art education the kit contains the products necessary to achieve the advanced looks. 

Just in time for the Holidays and the New Year and priced to sell (M.S.R.P. to U.S. stylists is $59), THE BALAY BOX 2.0 is half-the-price of the original BALAY BOX. “The Balay Box 2.0 is an incredible value that will increase profits for all salons who follow Candy’s recipe,” said Joe Mastalia, President, Depasquale Salon Systems (Sunlight’s NY, NJ, CT & PA distributor). In Australia, where Sunlights’ classes are the norm, David Taylor, co-owner of Dateline Imports, said “leave it to Candy to once again ‘change the game’ in the business of balayage education.”

Sunlights debuted THE BALAY BOX 2.0 at the Premiere beauty shows in Columbus & Birmingham this fall where over 600 hundred kits flew off the shelves. “If sales at the recent Premiere shows are any indication, Candy’s got another ‘blockbuster’ on her hands” said Howard Britt, founder and president of the Premiere Show Group. Candy can next be seen teaching at the ISSE show in Long Beach, California in January.

For press inquiries or additional images please contact To find an authorized Sunlights’ distributor near you visit

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Tuesday, October 24 2017
American Salon Stories Interviews Candy Shaw!

Our wonderful friends at American Salon gave Candy the opportunity to sit down and with Gordon Miller of on the American Salon Stories podcast. The two discuss passion, Candy's story, and the hair industry in a wonderful interview that's an absolute must listen for every Balayage Believer out there!

Listen below or click here to visit American Salon's website!

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Monday, October 02 2017
Candy Shaw on The Hair Nerds!

Candy Shaw modeling her father, Champion Hairdresser Jamison Shaw

Our good friends over at the Hair Nerds were kind enough to feature a great story about Candy's history in the hair industry and the inspiration her father, Jamison Shaw, and a few of his good friends gave her to become the industry powerhouse she is today! Head on over by click the link below, give it a read, and share it with your friends.

The Hair Nerds - Hairstory / Candy Shaw

What inspires you to be a better hairdresser? What are some great pieces of advice you've received (or given) along the way that inspire you and those around to dream big and be the best you can be? Share with us in the comments and maybe find a whole new source of inspiration yourself!

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Wednesday, June 28 2017
Candy Shaw Wins Big at the Women In Business & the Professions Awards!

Candy Shaw has been named Female Entrepreneur of the Year and Woman of the Year in the Women Helping Women category at the 2017 Women in Business & the Professions Awards!

The award was handed out on the evening of June 26 at the historic Intercontinental Mark Hopkins hotel in San Francisco, California. Our Balay Lama was honored for both her tireless dedication to propagating Sunlights and the virtues of balayage to hairdressers the world over, and consequently her work towards improving the lives of hairdressers (who are mostly women) everywhere. There couldn't be a better or more deserving candidate for this award, and send our most sincere thanks to the amazing organization that bestowed this honor upon Candy.

It's already been a busy year for Candy - in addition to being named Female Entrepreneur of the Year and Woman of the Year, she's also won Maverick of the Year and won the 2017 Jerry Gordon Salon Business Leadership Award, and Sunlights took home the prize for Start Up of the Year at last year's Beauty Pitch.

Where will Sunlights and Candy Shaw go next? Who knows! Make sure to keep up with us here and on Facebook and Instagram (for both Candy and Sunlights!) to find out.

Until next time, Balayage Believers!

Posted by: AT 02:00 pm   |  Permalink   |  Email
Tuesday, May 16 2017
Sunlights On YouTube!

Candy Shaw and her team work hard to help their fellow hairdressers better themselves, whether it's right here at home in our Atlanta Academy or all the world over with our extensive network of Sunlights Artisan Educators and classrooms on the road. But did you know you can learn from Candy from the comfort of your very own home?

Every Tuesday, Candy shares her favorite Tips and Tricks on the Sunlights Balayage YouTube channel. With over 80 videos and more added every week, there's no shortage of information to help you take your skills to new heights! Head over now and join the nearly 30,000 subscribers who tune in weekly to learn the secrets to increasing your bottom line, painting energy into your haircuts, and having more fun doing what you love. 

If you're already one of our subscribers, we at Sunlights want to thank you for being a Balayage Believer and helping us get over 2.6 million views -- and that number's still growing!

Hungry for more education? Head over to our Events page and find a class near you, or sign up for a class in our Atlanta Academy!

Posted by: AT 11:47 am   |  Permalink   |  Email
Wednesday, April 26 2017
Get Ready for the Balay Apron!

You asked and we answered: you can now own your very own Balay Apron! This handmade apron, custom designed by Candy after the very same apron she wears on stage, will keep you looking styling and your clothes lightener-free while you help your guests look their best.

Even better, each purchase supports not one but TWO entreprenurial women! The Balay Apron is made by an enterprising woman with whom Candy has developed a close friendship, so these really do go towards making dreams come true.

Head over to the Sunlights store and get yours today!

Posted by: AT 11:00 am   |  Permalink   |  Email
Monday, April 03 2017
Candy Shaw Wins 2017 Jerry Gordon Salon Business Leadership Award!

Press Release

Candy Shaw, the owner of Atlanta’s Jamison Shaw Hairdressers and the founder of SUNLIGHTS Balayage, the makers and purveyors of the world’s leading balayage products and education, was named the 2017 recipient of the ‘Jerry Gordon Salon Business Leadership Award’ by the Cosmetologists Chicago Association at an awards ceremony held on Friday, 24 March 2017 at America’s Beauty Show. Shaw is the fourth recipient of the prestigious Award.

Presented each year at the ABS by the Cosmetologists Chicago Board of Directors to commemorate Jerry Gordon’s extraordinary life and legacy, the Award seeks to honor a leader in the beauty industry who exemplifies what Gordon stood for including expertise in their craft, running a sound and sustainable business, strong leadership skills, high ethical standards, a passion for lifelong learning, a commitment to mentoring others and a desire to better our industry.

Karen Gordon, owner of Chicago’s J. Gordon Designs, and Jerry’s wife and business partner, had this to say about the Committee’s choice: “I know in my heart how pleased Jerry would be about Candy’s selection. He loved Candy and her family very much. He had the utmost respect for her business practices and he was incredibly excited to watch her continue to grow in new directions. Above all, Jerry was a strong supporter of smart, talented and dynamic women, and Candy was ‘top of his list’. I can't think of a more worthy recipient than Candy Shaw” said Karen.

Established in 2015, last year’s winner was Nick Arrojo, the British hairdresser who gained acclaim on TV’s ‘What Not to Wear’.

In response to being honored Candy said: “As an educator, I’m often asked who my mentors are and invariably Jerry Gordon is always on my list! I’ve looked up to Jerry since I was a young girl growing up in Intercoiffure. Jerry was a contemporary of my dad and was universally loved for ‘telling it like it is’, for his quick wit and for freely offering great advice. I attribute much of my success to the lessons I learned from Jerry Gordon. Like E.F Hutton, when Jerry spoke people listened.”

Candy was presented with a beautiful Baccarat crystal rearing stallion as her Award. The stallion pays tribute to the Ferrari logo since Gordon raced Ferraris. The color of Gordon’s last Ferrari?  SUNLIGHTS yellow, of course!         

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Wednesday, March 22 2017
Sunlights Paints Minneapolis!

Sunlights hits the Land of 10,000 Lakes! National Salon Resources, our Minnesota distributor, brought us to the Mall of America Radisson BLU to teach both a Look + Learn Balayage class and a Hands-On class this past weekend. With 200 students in the Look + Learn and 75 in our Hands-On (our biggest ever!), there's no question the Balayage Revolution is spreading like wildfire! Students from all over came to learn how to balayage from the Balay Lama and her team, and were blown away by Candy and her team.

The students weren't the only ones from far and wide, either. Candy and her team from Atlanta joined forces with one of our SoCal Artisan Educators, Brandi Caputa, and our wonderful local educator, Audrene Stodghill to teach the crowds how to paint their way to financial freedom! 

Couldn't make it to Minneapolis? Check out our Events page to find a class near you! If that's still not enough education for you, check out our Academy and join us for a Balayage or French Cutting course in beautiful Atlanta, Georgia.

We're headed to Chicago this weekend - stop by and see us at Booth #969!

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Tuesday, March 07 2017
Double Your Salon's Income with Sunlights!

Press Release

When celebrity-stylist Candy Shaw, the creator of SUNLIGHTS Balayage--the makers and purveyors of the world’s leading balayage products and education, launched her company three-years ago her goal was to double hairdresser productivity world-wide. Balayage helps hairdressers everywhere (who are mostly women) earn a better living and live a better life. Since SUNLIGHTS fast, efficient, ‘no-nonsense’ method of balayage education and products allow hairdressers to see two to three times the number of guests in a day, it enables stylists to double, often triple, their incomes.

Recently released industry statistic wholeheartedly support SUNLIGHTS’ claims. 

Each January the U.S. beauty industry anxiously awaits the publication of Salon Today’s 200 which lists North America’s top 200 most successful salons. Described as “the most prestigious business competition in the industry”, this month marks the 20th Anniversary of the announcement of the coveted Awards by Salon Today--Modern Salon’s sister publication. (p.10)

According to Salon Today’s statistics, the average annual gross sales per square foot for all Top 200 Honorees is just over $400. Jamison Shaw Hairdressers, named after Candy’s dad--a former world-champion competition hairdresser, is one of just “a handful of salons who generated annual gross sales of $800 per square foot or more.” (p 23). With 50 chairs, making Candy’s SUNLIGHTS salon one of the largest of the Salon Today ‘Super Producers’, Jamison Shaw Hairdressers is among the top 5% of U.S. earners, bringing in twice the money of the average salon per square foot.  

“How’d we do it?” asks Candy, “Easy! Thanks SUNLIGHTS balayage! The numbers don’t lie. They prove what we’ve been saying all along, that SUNLIGHTS enables hairdressers to double, even triple, their incomes.  We’re receiving reports from around the country of six figure growth in salon and suite revenues thanks to SUNLIGHTS. In fact, the three SUNLIGHTS salons mentioned in the Top 200, while making up less than 1% of the survey’s population, are responsible for bringing in nearly 4% of the survey’s gross revenues, or roughly $17 million. Everyone’s invited to join SUNLIGHTS’ balayage revolution and ‘paint your way to financial freedom’.” 

SUNLIGHTS is currently distributed by a ‘Who’s Who’ ‘A’ list of ‘indie’ distributors in eight countries.  To find one near you go to

You can next see Candy and the SUNLIGHTS Artisan Team, 28-30 January 2017, at the International Salon & Spa Expo in Long Beach, California. To host or attend a SUNLIGHTS class near you, so you too can learn to double your salon’s or suite’s income, contact or visit our website at

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Tuesday, February 21 2017

Holy Balayage! Our Balayage Believers on Instagram have tagged their beautiful work with #sunlightsbalayage over 25,000 times! 

We've always believed that taking a hands-on, grass roots approach to education is the best way to help hairdressers and what a way to back that up! The Balayage Revolution has really taken over social media and it just keeps on growing, all thanks to you! 

Get out there, keep painting, and let's Paint the World Yellow - together!

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Tuesday, February 07 2017
Candy Shaw Named Maverick of the Year!

Celebrity stylist Candy Shaw, the founder of SUNLIGHTS Balayage, Inc., the makers and purveyors of the world’s leading balayage products, was named ‘Maverick of the Year’ at the 13th annual Stevie Awards® honoring ‘Women in Business’ at a recent ceremony in New York’s Time Square attended by over 500 people.

    Lang Sias, a former U.S. Navy Fighter Pilot and TOPGUN Instructor said this about Candy, “I’ve flown with plenty of fighter pilots and I can say that my good friend Candy is a true ‘Maverick’ in every sense of the word! As long as I’ve known Candy, she’s been breaking down barriers and shattering glass ceilings on behalf of women in business everywhere. I’d gladly go into business combat with Candy--she can be my ‘wingman’ anytime!  Congratulations on being named ‘Maverick of the Year’.”

    The Stevie Awards for Women in Business are the world’s top honor for female entrepreneurs, executives and the companies they run. This year’s competitions involved more than 10,000 nominees from more than sixty countries. The selections were made by an esteemed panel of 150 judges from around the world. “We are thrilled and humbled to be able to recognize so many outstanding women..., and to share their stories of achievement with the world!” said Michael Gallagher, Stevie Awards® President.

    A ‘Maverick’ and entrepreneur her entire life, Candy never went to college or beauty school. Severely dyslexic, she graduated high school by trading haircuts for math homework. Never one to follow conventional rules, Candy has gone on to become one of the most successful and well-respected hair stylists in the world. Nicknamed ‘The Balay Lama®’ she is widely regarded as the world’s foremost authority on balayage education. 

    “I accept this Award on behalf of the entire SUNLIGHTS nation,” said Candy. “Without their help none of this would have been possible. My rallying cry for women and girls everywhere is this: Believe in yourself and your dreams because dreams really DO come true. Be proud to be a woman in business. We work harder than most, sometimes with little appreciation for our accomplishments. I’m overwhelmed to win this amazing award and share it with all the women in our industry!”

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Friday, February 03 2017
Super Bowl Bound!

With an estimated 160 million viewers in 180 countries expected to tune-in to watch the NFC Champion Atlanta Falcons take on the New England Patriots in Super Bowl LI, and with 30 second TV commercials costing upwards of $5 million USD, the breath-takingly beautiful blondes, bomb-shell brunettes and ravishing red-heads ‘whipping their hair’ on the sidelines are brought to you courtesy of Jamison Shaw Hairdressers, the Official Salon of the Atlanta Falcons Cheerleaders.

Celebrity hair-stylist Candy Shaw, owner of Atlanta’s award-winning Jamison Shaw Hairdressers and the founder of Sunlights Balayage--the makers and purveyors of the world’s leading balayage products and education, has been caring for the cheerleaders’ tresses for nearly two-decades and will be accompanying the team to the Big Game. “These women are not only gorgeous”, says Shaw, “they are also world-class athletes in their own right (when was the last time you tried to do a triple-back-flip?), and they are extremely accomplished in their professional lives as well. They are also very involved in community service.”  All hold down full-time jobs, or are full-time students, nearly all have completed their college degrees, and many have received or are pursuing graduate educations. “This year’s squad has been an absolute pleasure to work with” said Shaw “and I couldn’t be happier for them or prouder of them” as the NFC Champion Falcons (11-5) head to Houston for Super Bowl LI led by National Football League MVP, Falcon’s quarterback, Matt Ryan.

“Balayage is BIG in the ATL” said Candy “and SUNLIGHTS Professionnel Balayage Lightener is what we use at Jamison Shaw to give the Cheerleaders their extraordinary LIFT! (no pun intended). SUNLIGHTS is responsible for the cheerleaders’ natural-looking sun-kissed highlights that look as if they spent their summers at the beach, instead of hard at work in rehearsals.”

Each Spring Shaw is responsible for helping judge the cheerleaders’ final tryouts when hundreds of hopefuls audition for a spot on the squad.  “The judges take into account a large number of criteria” said Candy “but it’s my job to keep a watchful eye on the hair.  It’s important to build a diverse squad that relates to every woman’s beauty” Candy notes.  

Be sure to tune-in this Sunday, 5 February 2017, at 6:30 PM ET (11:30 PM Greenwich Mean Time) to see the Atlanta Falcons Cheerleaders cheer on the Atlanta Falcons in Super Bowl LI including a half-time show featuring Lady Gaga!

(Photo Credit Art Morrison, Atlanta Falcons)

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Tuesday, January 24 2017
Business Building with the Balay Lama!

This past Sunday, ten lucky Balayage Believers got a once-in-a-lifetime opportunity to pick the brain of the Balay Lama! She shared her tips and tricks on how to build their business and increase their success as hairdressers and entrepreneurs. They enjoyed a tour of the Sunlights warehouse to see how it all gets done. Following that, they settled in to discuss the business of hair with Candy Shaw over coffee and bagels.

This was certainly a morning none of them will forget! Will there be another chance like this? Stay tuned to find out! In the mean time, there are always plenty of chances to learn how to Paint Your Way to Financial Freedom from the Balay Lama - click here to find a class near you!

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SUNLIGHTS® balayage
3330 Piedmont Road NE, Suite 10
Atlanta, GA 30305
1 (678) 515-8153

Copyright ©2019 Sunlights Balayage, Inc. All rights reserved
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